In the age of information, although many people in awe of data, but what is undeniable is, flooring companies in the areas of Internet development is expected to leave big data. In the Internet age, the most obvious sign is the large data, in the information at the same time, also gradually disintegrated in their "Privacy", personal habits, hobbies and so exposed in front of strangers, but for companies, it is a development opportunity.
For marketers, the coming of age of big data, integrated marketing communications activities is welcome, it will bring about unprecedented opportunities. In the age of big data, if you have a platform, you can easily know the target audience of "location" information collection, integration and analysis, could have made the appropriate marketing tools. So, had to say in the age of big data, marketers of integrated mode of thinking is very important.
The advantages of slip rings businesses need to make full use of large data
Except for a slip ring of large enterprises has reached one of the tentacles, slip ring sector currently communicating with consumers the most direct transactions is mainly reflected in the store process, if businesses learn to store the transaction data, consolidating data, then seize the market opportunity is one step ahead than others.
For data collection, consolidation and analysis of thinking lacks for slip ring sector, designers in the design of products, tend to be on the market as a whole had a full and comprehensive investigation, knows how to design it is possible to gain market acceptance. Slip ring product design concepts are generally "patchwork", designers often have no real demand from consumers to design, but the collection, product concepts.
Therefore, before the Internet, slip-ring business bandwagon is clearly not desirable, covering such a wide range of the Internet, slip ring enterprises want to rely on force, still need to find the road, big data advantage has been more and more insight into the present, only data integration in order to seize the market opportunity, possibility of extending occupation of the initiative.
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